Read on and I’ll break down how to do this. Plus, when customers can’t get “X” or “Y” from anywhere else, they’ll likely hang around for a while.īefore you can create a differentiation strategy, you’ll need to actually define your brand’s true differentiators so that you can play them up in your marketing strategy. That way, you’ll have a market advantage without competing on price. Your goal is to show your audience that there’s no direct substitute for your products/services. More and more, we’re seeing that a “one-size-fits-all” approach to marketing isn’t very effective–consumers have more choices than ever and want something that speaks directly to their needs. It’s the uniqueness that your customers perceive. Keep in mind, differentiation is more than the uniqueness of your products or services. Examples of differentiation in marketingĭifferentiation, in marketing, means creating specialized products, services, or experiences that position your brand at a competitive advantage within a specific market segment or segments.ĭone right, a differentiation strategy positions your brand as the most appealing option to your target audience.īrands can differentiate based on just about anything, including:.Using your value proposition to determine differentiators.
Why you should consider your customer experience.An evolving differentiation strategy is crucial in an ever-changing and competitive marketing world. But, unless you can offer something that no one else can, the whole strategy falls apart. There’s a lot that goes into creating a successful brand: product, design, community, story.
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